There is a measurable correlation between the quality of content and rankings. This is demonstrated by, among others things, the analysis of two new features based primarily on word co-occurrence analysis: Proof and Relevant Terms.The length of content continues to increase.A good internal linking structure is an important factor, and probably the most underrated Search Engine Web Design measure.
Onpage, the keyword remains an important part of the overall concept for SEO, often represented by a balanced presence in Title, Description, Body copy, H1, H2, etc. Needless to say, that keyword stuffing should still be avoided. However, there is a definite trend towards developing keywords to topics to generate holistic content.Site load speed is a very RF Robot important performance factor.Good site architecture is the beginning and end of effective SEO.
The quantity and especially the quality of backlinks remains important.The number of keyword backlinks continues to decrease, even if the correlation increases. Backlink features for Brands appear to work differently to the rest of the URLs in SERPs.
There were minor changes to the previous year, with Social signals correlating slightly less with good rankings than last year.Average values rose slightly.
Both the click-through rate and the time-on-site are considerably higher in better ranking sites – this may appear obvious, but average values determined over many URLs can be used as a benchmark for your own optimization.The bounce rate is lower for top-ranking URLs.
There seem to be special consideration for big brands.The Brand Factor and its definition have been revised this year, to show the increasing complexity of its influence and quality.