88% of business cards and Business Design are thrown out even though over 20 million business card design are printed every day,! Yet business cards are an effective marketing medium, it only takes 2,000 business cards to increase a company’s sales by nearly 3%. It makes a good first impression but no one wants to hold on to something that looks and feels cheap.In your business card design, you have the power to create an exceptionally unique business card that recipients will hold onto. It is easy to get stuck in a creative rut since most cards look so much alike.
The standard dimensions of a printed business card are 3.5 x 2 inches. That’s the finished card size. Many printed designs include bleed. The “bleed area” is an extra 1/8 inch of space for design elements or backgrounds that extend beyond the finished edges of your card. A business card design with bleed is printed slightly oversized and then cut down to size, giving the appearance that the printing “bleeds” off the edge of the card, rather than having white borders.
You’ll need to break out of the box and design your card to be a reminder of your services and be the gateway to contacting you. Emulate the cards that you like by looking at the business cards you have been given and . You have more leeway if you are in a creative business, such as party planning or retailing, in general, keep the following tips in mind: Use your logo as the basis, Keep it simple, Include the essentials, make sure the typeface is easily readable, and stick to one or two colors.
If you ignore everything else, proofread your design. One typo can render a business card entirely useless. Always review your typography, formatting, spelling, and artwork.