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Business Card Design

The greater majority (88%) of business cards and Business Design are thrown out even though over 20 million business cards are designed and printed every day,! Yet business cards are an effective marketing medium; it only takes 2,000 business cards to increase a company’s sales by nearly 3%.  It makes a good first impression but no one wants to hold on to something that looks and feels cheap. In your business card design, you have the power, without getting stuck in a rut with a cookie-cutter look, to create an exceptionally unique business card that recipients will hold onto.

The standard dimensions of a printed business card are 3.5 x 2 inches. That’s the finished card size. Many printed designs include bleed. The “bleed area” is an extra 1/8 inch of space for design elements or backgrounds that extend beyond the finished edges of your card. A business card design with bleed is printed slightly oversized and then cut down to size, giving the appearance that the printing “bleeds” off the edge of the card, rather than having white borders.

You’ll need to break out of the box and design an original card to be a reminder of your services and motivate customers to contact you. Emulate the cards that you like by looking at the business cards of other professionals you may have been given.  You have more leeway if you are in a creative business, such as party planning or retailing.

In general, it’s always best to keep it simple and be sure to use your logo as the basis, include the essentials, make sure the typeface is easily readable, and stick to one or two colors.

  • Company Name and Logo
  • Company slogan or service 5 words max (make them remember what you do)
  • Name and title
  • Phone Number
  • Fax Number (optional industry based)
  • Email Address and website URL
  • Address (optional for in store or location based business)

Physical Elements

  • Quality Paper sturdy 14-24 point
  • Layout -- vertical, horizontal, bi-folded
  • Back-side printing with memorable logo or service/product list
  • Color

PROOF READING

If you ignore everything else, proofread your design. One typo can render a business card entirely useless. Always review your typography, formatting, spelling, and artwork.

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