In organic search results, SEO refers to a set of practices designed to improve the appearance and positioning of web pages. To improve the quality and quantity of traffic to your website, a good SEO strategy is essential since organic search is the primary way people discover and access online content.
Search engines like Google and Bing use crawlers, sometimes called bots or spiders, to gather information about all the content on the web. A crawler follows internal links within a website and external links to other websites starting from a known web page. The content on those pages, plus the context of the links it followed, helps the crawler understand what each page is about and how it’s semantically connected to all of the other pages within the search engine’s massive database, called an index.
Search engines use complex algorithms to determine what they believe is the most accurate and useful list of results based on the query entered or spoken into the search box. A search engine’s organic results may include text pages, news articles, images, videos, business listings, and other more niche content.
Algorithms for search engines are based on several factors, and those factors are evolving as user behavior and machine learning advance. The order of importance is:
Before expecting to concentrate on these factors several elements are essential to making it a success.